DTC Ads Video Annotation Exercise


This exercise is intended to provide you with the opportunity to critically analyze and deconstruct ads and their intended effects on the target audience, and to think about ethical and social issues in advertising. You will analyze two of the provided DTC ads, following the guidelines in the assignment handout.

Step-by-Step Directions

  1. Access and read, "Media Literacy: A Primer and Practical Strategies for Ad Deconstruction"
  2. View the on-line video, "How to create an annotated video,"
  3. Access and follow, "How to Use VideoANT: Creating Your First Annotated Video"
  4. Please take a minute and complete a brief evaluation of this assignment.

Need help?

Understanding the assignment - jhuh@umn.edu

Technical support - brown123@umn.edu